This filter mobilizes the population against a common enemy (terrorism, energy insecurity, an entire people) while demonizing opponents as insufficiently patriotic or in league with the enemy.
In the post-9/11 political climate, this filter can be better assigned to fear of Muslims and a continuation of fear of Mexicans. Manifesting as anti-communism during the Cold War period when Manufacturing Consent was published, this filter still operates. This heading can be boiled down to an external enemy or threat. Flak includes lawsuits, complaints, petitions, and government sanctions. Stray too far from consensus and flak will get you. “The mass media are drawn into a symbiotic relationship with powerful sources of information by economic necessity and reciprocity of interest.” Flakįlak refers to the negative commentary to a new story or journalist that can work to police and discipline news agencies and those working for them. Business leaders, politicians, and government officials are viewed as credible and unbiased sources in this system and fact-checking or otherly costly research is therefore cast aside. SourcingĮlite news media companies have the resources to facilitate the news-gathering process by sending correspondents to far-off places, provide photo-ops, new conferences, press releases, etc… Largely, these canned news pieces take advantage of the news media’s need for continuous and cheap news content (you have to fill the 24/7 news cycles somehow).
So, it is against the interest of the news media to produce content that might antagonize advertisers. To remain profitable, media must rely on advertising dollars for the bulk of their revenue. AdvertisingĪdvertising is a primary source of income for modern news media. They are unlikely to be critical of political policies that directly benefit them. They therefore, have a stake in maintaining an economic and political climate conducive to the profitability of all their arms. Corporate media firms share common interests with other sectors of the economy.
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